by Benjamin Steele October 21, 2015

            I commonly witness the tragedy of a mediocre life. Despite the talents God has given, for all are truly talented in one capacity or another, many choose to neglect their opportunity to reach greatness. Rather than pursuing a life of fulfillment, creativity, and satisfying progression, one often chooses a life of plateaued consistency. Not consistency as in a consistent level of happiness, but rather consistency in just consistently getting by. For any of you who may know me personally, you would know that I definitely do not have all the answers. I would be the first to admit that I often find myself lacking in ways where others flourish. I do, however, feel fully confident in a few things. One of which is that true, pure happiness is only granted to those who are fully willing to chase their dreams.

            I am reminded of a famous quote from the iconic fashion designer Ralph Lauren, “I don’t design clothes. I design dreams.” Just as Ralph saw his profession in fashion as something much more than just consumer goods, we too should value our own life’s work as something much more than just “necessary to survival”. It is a clear fact that we will spend the majority of our hours in this life working. Why not put that time towards something worthwhile?

            As I have expressed many times before, this clothing company has become much more than merely work to me. Sir Wylde represents everything that I hold important in life. It represents hard work. It represents the support of family and friends. It represents the dream of entrepreneurship coming to fruition. Whether sewing a necktie, maintaining and building the website, shipping orders, or writing this blog post at 12:30 AM, working on Sir Wylde is something that I LOVE doing. I fully accept the fact that I may not always be successful. I understand that the road to success will not be easy, nor has it been easy thus far. Regardless, I have experienced the true happiness that can be found in creating. This feeling of working to fulfill my full potential while chasing my dreams is a feeling that has branded me with entrepreneurship for life.

            My hope is that Sir Wylde becomes more than merely a clothing company for others as well. Because of this hope, I’ve determined that the company will be properly dedicated to the following: (1) our great Nation The United States of America, (2) it’s wonderful and patriotic citizens, (3) the fashion that they wear, and (4) the dreams that make it all possible. Consequently, I will write in relation to one of these subjects monthly. As Steve Jobs said, “I want to put a dent in the universe.” Some may say it naive for a college kid who started a small company in Provo, Utah to expect anything larger than a few sales, but I would like to prove them otherwise.

            Whether you dream of being a successful businessman, lawyer, or 9th grade English teacher, I am convinced you can create a lasting impact in this world. Do not ever settle for mediocrity! Do not merely become a “decent” businessman, a “satisfactory” lawyer, or a teacher who barely meets requirements. Instead be the absolutely best freaking businessman, lawyer, or teacher you can be. Work to exceed all expectations.

            I am excited to be able to begin this journey together, while we both learn to be better human beings in this great world that we live. I truly hope we can all learn to make a greater difference. God bless and God bless America.

 



Benjamin Steele
Benjamin Steele

Author

CEO and Founder of Sir Wylde. Lover of men's fashion, motorcycles, The Western Frontier and all things vintage.



1 Response

Courtney
Courtney

October 27, 2015

I’m loving this!

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